This Privacy Policy describes how AURA DEER LIMITED, under the brand name AURA DEER, collects, uses, discloses, stores and protects personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing communications, or otherwise use our services.
Throughout this Privacy Policy, “we”, “us” and “our” refer to AURA DEER LIMITED and/or AURA DEER.
By using our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.
1. INFORMATION WE COLLECT
We collect personal information that you provide directly to us, information that is collected automatically when you use our website, and information that may be provided to us by third-party service providers involved in operating our store.
Information you provide to us
When you place an order, create an account, contact us, request a return, subscribe to emails, leave a review, use wishlist features, or interact with our website, we may collect information such as:
Name
Email address
Phone number
Billing address
Shipping address
Order details
Payment-related information
Account login information
Customer service messages
Return and exchange requests
Product reviews, comments or feedback
Wishlist or saved product activity
Marketing preferences
Information collected automatically
When you browse our website, we may automatically collect certain technical and usage information, including:
IP address
Browser type
Device type
Operating system
Pages viewed
Referring website
Time spent on pages
Shopping cart activity
Cookie identifiers
Approximate location based on IP address
Interactions with advertisements, emails or website features
This information helps us operate the website, improve customer experience, understand website performance, prevent fraud, and provide relevant content or advertising.
Payment information
Payments are processed by Shopify, payment gateways, and third-party payment service providers. We do not directly store your full credit card number on our own servers.
Depending on the payment method you choose, your payment information may be processed by providers such as Shopify Payments, PayPal, Klarna, Afterpay, credit card networks, banks or other payment processors. These providers handle payment information according to their own privacy policies and security standards.
2. HOW WE USE YOUR INFORMATION
We use personal information for the following purposes:
To process and fulfill your orders
To confirm payment and prevent fraud
To arrange shipping and delivery
To provide tracking and delivery updates
To process returns, exchanges and refunds
To respond to customer service requests
To manage customer accounts and saved product features
To improve our website, products and services
To personalize your browsing and shopping experience
To send order confirmations, service emails and important updates
To send marketing emails where you have opted in or where permitted by law
To analyze website traffic, product performance and customer behavior
To protect our website, business, customers and legal rights
To comply with applicable laws, tax obligations, accounting rules, customs requirements and regulatory requests
3. LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION
Where applicable under privacy and data protection laws, we rely on one or more of the following legal bases to process your personal information:
Performance of a contract
We process your information when necessary to complete your order, arrange delivery, process payment, provide customer support, handle returns or provide services you requested.
Consent
We may rely on your consent for certain activities, such as sending marketing emails, using certain cookies, or processing information for optional features where consent is required.
Legitimate interests
We may process information where necessary for our legitimate business interests, such as improving our website, preventing fraud, securing our services, understanding customer behavior, and communicating with customers, provided these interests are not overridden by your rights.
Legal obligations
We may process and retain information where required to comply with tax, accounting, customs, consumer protection, fraud prevention, regulatory or legal obligations.
4. SHOPIFY
Our store is hosted on Shopify Inc. Shopify provides the e-commerce platform that allows us to sell our products and services to you.
Shopify may process your personal information to help us operate our online store, process orders, manage checkout, support payments, provide analytics, prevent fraud, and maintain the security and functionality of the platform.
Your information may be stored and processed through Shopify’s systems, databases and applications. Shopify may also process personal information in accordance with its own privacy policy and data processing terms.
5. THIRD-PARTY SERVICE PROVIDERS
We use third-party service providers to help us operate our business and provide services to you. These providers may process personal information only as necessary to perform their services for us, or as otherwise permitted by law.
These providers may include:
E-commerce platform providers
Payment processors
Shipping carriers and logistics partners
Customs and import service providers
Email marketing platforms
Customer service tools
Analytics providers
Advertising platforms
Fraud prevention providers
Wishlist, account or loyalty feature providers
Review and user-generated content platforms
IT, hosting and security service providers
Professional advisers, including legal, tax and accounting advisers
For example, if you complete a purchase, your information may be shared with payment processors, shipping carriers and fulfillment partners so that we can process and deliver your order.
If you interact with advertisements or marketing content, certain information may be processed by advertising or analytics platforms to help us measure performance and improve our marketing.
6. INTERNATIONAL DATA TRANSFERS
AURA DEER serves customers internationally. Your personal information may be transferred to, stored in, or processed in countries or regions outside your country of residence, including Hong Kong, the United States, Canada, the United Kingdom, the European Economic Area, or other locations where we or our service providers operate.
Where required by applicable law, we take steps designed to ensure that international transfers of personal information are protected by appropriate safeguards.
7. EMAIL MARKETING
If you subscribe to our email marketing, we may send you emails about new products, collections, brand updates, promotions, symbolic stories, editorial content and other AURA DEER news.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at customercare@auradeer.com.
Even if you unsubscribe from marketing emails, we may still send you non-marketing service emails, such as order confirmations, shipping updates, return updates, account notices or important policy changes.
8. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies to operate our website, remember your preferences, keep items in your cart, analyze website traffic, improve performance, support security, and provide relevant advertising.
Cookies may include:
Strictly necessary cookies
These are required for the website to function, such as cart, checkout, login, security and session features.
Performance and analytics cookies
These help us understand how visitors use our website, which pages are viewed, and how our website can be improved.
Functional cookies
These remember preferences and help provide enhanced features.
Advertising and targeting cookies
These may be used to deliver relevant ads, measure ad performance, and understand how customers interact with our marketing.
You may be able to manage cookie preferences through your browser settings, our cookie banner or privacy controls where available. Please note that disabling certain cookies may affect website functionality, including cart and checkout features.
9. TARGETED ADVERTISING AND ANALYTICS
We may use analytics and advertising tools to understand website performance, measure marketing campaigns, improve product discovery, and show relevant advertisements.
These tools may collect or receive information from our website and other websites or apps, including device information, browser information, IP address, cookie identifiers, pages viewed, purchase activity or interactions with ads.
Depending on your location, you may have the right to object to or opt out of certain targeted advertising, sale, sharing or profiling activities. Where applicable, you may use available privacy controls on our website or contact us at customercare@auradeer.com.
10. DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information in the following circumstances:
To service providers who help us operate our website and business
To payment processors to complete transactions
To shipping carriers and logistics partners to deliver orders
To customs authorities or import service providers where required for international shipping
To advertising and analytics providers for marketing measurement and website improvement
To professional advisers where necessary for legal, accounting or compliance purposes
To authorities, regulators or courts where required by law
To protect our rights, customers, website, business or property
In connection with a business transfer, merger, acquisition, restructuring or sale of assets
We do not disclose personal information except as described in this Privacy Policy or as otherwise permitted or required by law.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
For example:
Order records may be retained as needed for accounting, tax, customs, fraud prevention and legal compliance.
Customer service records may be retained as needed to resolve inquiries, disputes, returns or claims.
Marketing information may be retained until you unsubscribe or withdraw consent.
Technical and analytics data may be retained for a period necessary to understand website performance, maintain security and improve our services.
Account information may be retained while your account remains active, or as needed for legitimate business or legal purposes.
When personal information is no longer needed, we will delete, anonymize or securely retain it in accordance with applicable law and our operational requirements.
12. YOUR RIGHTS
Depending on your country or region of residence, you may have certain rights regarding your personal information.
These rights may include:
The right to access personal information we hold about you
The right to request correction of inaccurate or incomplete information
The right to request deletion of your personal information
The right to request restriction of processing
The right to object to certain processing activities
The right to withdraw consent where processing is based on consent
The right to data portability
The right to opt out of certain marketing or targeted advertising activities
The right to lodge a complaint with a data protection authority
To exercise your rights, please contact us at customercare@auradeer.com.
We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.
13. SECURITY
We take reasonable technical, administrative and organizational measures to protect personal information from unauthorized access, loss, misuse, disclosure, alteration or destruction.
However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account login details confidential and for notifying us if you believe your account has been accessed without authorization.
14. CHILDREN’S PRIVACY
Our website is not intended for children. We do not knowingly collect personal information from children under the age required by applicable law.
By using this website, you represent that you are at least the age of majority in your country, state or region of residence, or that you are using the website with the consent of a parent or legal guardian.
If you believe that a child has provided us with personal information, please contact us at customercare@auradeer.com, and we will take appropriate steps to delete such information where required by law.
15. THIRD-PARTY LINKS
Our website may contain links to third-party websites, platforms or services.
Once you leave our website or are redirected to a third-party website, application or service, you are no longer governed by this Privacy Policy.
We are not responsible for the privacy practices, content or policies of third-party websites or services. We encourage you to read their privacy policies before providing any personal information.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or business operations.
Changes will take effect when posted on this page, unless otherwise stated.
If we make material changes, we may notify you by posting a notice on our website or by other appropriate means.
The “Last updated” date at the top of this Privacy Policy indicates when this policy was most recently revised.
17. CONTACT INFORMATION
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to make a privacy-related complaint, please contact us at:
AURA DEER LIMITED
Registered address: Room 1801, Easey Commercial Building, 253-261 Hennessy Road, Wan Chai, Hong Kong
Email: customercare@auradeer.com
